Refreshing WeaveUp’s Home Page

Old Index Page: this page, while quite lovely, had been up for about 2 years. Some things that caught my eye initially were:

  • UI inconsistencies within the CTA locations and styles.
  • Inconsistencies in page section backgrounds and layout. Some sections were full-width and some not.
  • Outdated featured collections.
  • The page was addressing consumers while the company caters designers and businesses.

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To help with this, I organized all the customer groups and gave them higerarchy:

  • Consumer: I added CTA’s taking customers to the design library, understanding how the software works, where the designs can be printed, and some fabric collections.
  • Designer: The CTA’s for this section introduced designers how they can make the program work for them, and what they need to do to get into it.
  • Partner: This CTA takes prospective partners to a landing page on the subject, featuring all current partners.

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I also really used the branding colors, and even included them on the featured fabric collections to ensure a cohesive page.

Technologies used:

  • CSS/HTML/PHP
  • WordPress CMS
  • Adobe Illustrator
  • Adobe Photoshop
  • Copy
  • SEO